Bringing Luxury Curation to Life Through Personal Style and In-Store Experiences

For assets, view the press kit here.

DALLAS, Sept. 1, 2026 /PRNewswire/ — Neiman Marcus unveiled its Fall 2026 campaign, Signature Style, a celebration of personal taste that showcases how the luxury retailer curates wardrobes tailored to every customer’s individual lifestyle. The campaign brings together coveted brands including Altuzarra, Givenchy, Ferragamo, Proenza Schouler, Christopher John Rogers, Dries Van Noten, Tom Ford, Toteme, Stella McCartney, Jil Sander, Saint Laurent, and more. It also highlights the seamless intersection of our customers’ personal expression and luxury retail.

“Signature Style highlights what Neiman Marcus does best, showcasing our luxury offerings in a way that our customers can make them uniquely their own,” said Cheryl Han, Chief Marketing & Digital Officer, Exemplar Luxury Group. “By bringing together our exceptional brand partners and expertly curated assortment, this campaign underscores the value of the Neiman Marcus experience by creating meaningful opportunities to engage our customers across every touchpoint.”

Captured on location in Los Angeles by photographer Judy Pak, the Signature Style campaign stars poet Cleo Wade, interior designer Jessica de Ruiter, and movement director Stephen Galloway. Set inside their private residences, the feature highlights how each tastemaker’s personal aesthetic effortlessly spans both their wardrobe and their living space. By pairing these distinct lifestyles with Neiman Marcus’s essential pieces for fall, the campaign creates a warm, authentic connection between lived-in home elegance and refined retail, redefining luxury as something deeply personal.

“At the heart of this campaign is the idea that style is an expression of each customer’s unique identity,” said Elle Strauss, SVP, Creative, Exemplar Luxury Group. “By capturing Cleo, Jessica and Stephen in their own homes, we’re able to create portraits that reveal how their individual perspectives extend beyond what they wear. Merging this genuine expression with Neiman Marcus’ signature visual identity results in a campaign that feels simultaneously refined and intimately personal.”

The campaign showcases Neiman Marcus as the premier destination for personalized style discovery, where expert curation helps individuals refresh their wardrobe in ways that feel authentic, current, and aligned with how they live. Expanding on this narrative, the campaign launch includes a dedicated film starring artist Lily Kwong focused on the retailer’s personal styling service. Captured inside the Beverly Hills store, the video follows Kwong through an in-store styling appointment as she tries on looks tailored to her distinct lifestyle discovering a seamless, collaborative approach to personal style.

The campaign is now live across digital channels, social media, and visual displays throughout the season. In stores, customers can experience windows showcasing highlighted seasonal looks, with select locations featuring exclusive client activations—including an event hosted by Cleo in Los Angeles, alongside intimate gatherings led by local community tastemakers across key markets. Meanwhile, customers can discover the Fall collections online through curated shopping guides.

ABOUT NEIMAN MARCUS:
Since 1907, Neiman Marcus has been a leader in luxury retail, providing a uniquely curated product assortment, unparalleled services and exclusive activations for customers in Pursuit of the Extraordinary. Known for creating Neiman Marcus magic through exceptional experiences, Neiman Marcus has a rich history as a brand builder, bringing together the world’s top luxury designers and customers to foster a dedicated following for generations. We serve customers across our stores, digital channels and through remote selling. Neiman Marcus is part of Exemplar Luxury Group, the luxury collective uniting coveted brands with unrivaled customer experiences.

For more information, visit neimanmarcus.com or follow the brand on Instagram,  YouTube and LinkedIn.

ABOUT EXEMPLAR LUXURY GROUP:
Exemplar Luxury Group, formerly Saks Global, is the luxury collective uniting coveted brands with unrivaled customer experiences across Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman. Driven by a relentless devotion to our customers and powered by our talented colleagues, we offer expertly curated product assortments, unparalleled service and personalized experiences across our integrated retail model. Through strong partnerships with the world’s most desired luxury brands and deep customer relationships enhanced by data-rich insights, Exemplar Luxury Group is committed to setting the standard of excellence for luxury retail.

Visit exemplarluxurygroup.com for more information, and follow Exemplar Luxury Group on LinkedIn.

Media Contact: carolyn.wallace@exemplarluxury.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/neiman-marcus-unveils-signature-style-fall-campaign-302865459.html

SOURCE Neiman Marcus