Lifestyle content creator and entrepreneur takes a personal stake in the AM/PM oral wellness brand, joining DAYLY’s Growth Council to lead its Lifestyle vertical.

WINDERMERE, Fla., Sept. 1, 2026 /PRNewswire/ — Market newcomer DAYLY today announced that Gracie Hunt, a sports, wellness and lifestyle personality, entrepreneur, and longtime advocate for healthy living, has taken an equity stake in the company and joined its Growth Council as head of the Lifestyle vertical. Hunt has spent years building a platform at the intersection of sports, health, fitness, nutrition, fashion and faith, bringing a thoughtful approach to wellness shaped by her education, professional experience, and nutrition and exercise credentials.

The partnership reflects a growing shift in how consumer brands build with, not just around, the people who shape culture. Hunt is the first of six members set to join DAYLY’s Growth Council, an investor / advisor group shaping the brand’s next phase of growth as DAYLY moves from direct-to-consumer into wholesale and retail over the next 9 to 12 months. Hunt will head the council’s Lifestyle vertical, bringing her perspective on routine, wellness, and audience connection to the role.

“DAYLY isn’t about adding another wellness product to your shelf, it’s about making the ritual you already have do more,” says Ananda Saba, Co-Founder and Creative Director at DAYLY. “Gracie lives at the intersection of routine and image in a way that’s genuine, not performative, and now she’s building this with us, not just alongside us.”

“I’m intentional about the products I use every day, and I believe some of the smallest choices we make consistently can have the greatest impact on how we care for ourselves,” says Gracie Hunt. “What drew me to DAYLY is the way they’re reimagining something as ordinary as brushing your teeth and turning it into a more thoughtful wellness ritual. I love their commitment to clean, intentional ingredients and their approach to creating distinct formulas for morning, evening, and the whole family. DAYLY is bringing innovation to a category that has remained largely unchanged for generations, and I’m excited to be part of what they’re building.”

Hunt’s role on the Growth Council will center on lifestyle strategy, including creative direction, audience insight, and brand positioning as DAYLY expands its footprint. Her fiance, Derek Green, has also joined the council. Green, a wealth management professional at Creative Planning and former SMU quarterback, brings a finance and operations perspective to the group.

DAYLY is available now at brushdayly.com and on Amazon.

ABOUT DAYLY

Founded by Shamir Patel and Ananda Saba, DAYLY is a modern oral wellness brand designed to support daily rituals. DAYLY’s oral care formulations include distinct morning and nighttime oral care offerings for adults and kids alike, creating a dual system with purposeful ingredients, including up to 12 vitamins, minerals and botanicals that fosters healthy habits.

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SOURCE DAYLY