Norway Tourism Agency Reclaims ‘Shithouse’ Moniker with Viral Campaign
In response to U.S. President Donald Trump calling Norway a "shithouse country," Visit Norway, the nation's tourism agency, launched a viral campaign highlighting the country's unique and architecturally impressive public toilets, playfully titled "Norway makes shithouses great again."
Philadelphia, PA, October 30, 2026 —
In a notable public relations response, Norway’s national tourism agency, Visit Norway, has launched a viral marketing campaign that playfully reinterprets a critical remark made by U.S. President Donald Trump. The campaign, titled “Norway makes shithouses great again,” centers on showcasing the nation’s public toilets, many of which are recognized for their unique design and architectural merit.
The initiative was reportedly sparked after President Trump described Norway as a “shithouse country.” Rather than ignore the comment, Visit Norway chose to leverage it, turning a potentially negative association into a positive, albeit unconventional, marketing opportunity. The campaign highlights the country’s commitment to providing not just functional, but also aesthetically distinctive public facilities.
Details regarding the specific timeline of the campaign’s launch were not provided in the summary. However, the campaign’s focus on public toilets suggests an effort to draw attention to elements of Norwegian infrastructure that might otherwise be overlooked. This approach aims to underscore the country’s high standards and innovative spirit, even in areas not typically associated with national pride or tourism appeal.
The campaign’s success has been noted as viral, indicating significant reach and engagement across digital platforms. The specific architectural features or locations of the highlighted public toilets were not detailed in the summary. The agency’s strategy appears to be a bold move to control the narrative and present a surprising aspect of Norwegian culture and public service to a global audience.
Story summarized from the original created by STEFANIE DAZIO on www.inquirer.com, see more information here.
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