Philadelphia 76ers Welcome New Fans with Guide to Fandom
The Philadelphia 76ers are welcoming a new wave of fans with the signing of LeBron James, offering a guide to Sixers fandom. This includes understanding the team's victory song, the history of unusual player injuries, the mascot Franklin the Dog,…

Philadelphia, PA, July 30, 2026 — The Philadelphia 76ers organization is providing resources for incoming fans, particularly in light of recent team developments, with a comprehensive guide to understanding and embracing Sixers fandom. The initiative aims to onboard new supporters into the team’s culture and history.
The guide covers essential elements for new fans, including the team’s victory song, offering a way to celebrate wins. It also delves into the team’s past, touching upon the history of unusual player injuries, which provides context for the team’s resilience and sometimes unpredictable journey.
Central to the fan experience highlighted is the team’s mascot, Franklin the Dog, a recognizable figure within the 76ers’ branding. Furthermore, the guide addresses the highly debated era known as “The Process,” which took place under former general manager Sam Hinkie. This period is characterized by a strategic rebuilding plan that significantly shaped the team’s roster and future outlook.
Understanding Philadelphia’s unique sports environment is also a key component of the guide. It emphasizes the passionate and often vocal nature of the city’s fanbase. This includes the tradition of booing as a form of critical engagement and the importance of recognizing and participating in local team chants, demonstrating a deep connection to the team.
Additionally, the guide offers fast facts about the 76ers, providing quick insights into the team’s statistics, records, and notable players. Information regarding the team’s facilities is also included, giving fans an overview of where the team operates and plays.
Story summarized from the original created by Mia Messina on www.inquirer.com, see more information here.